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Unlocking the Power of Technical SEO for Business Success

Most of us are familiar with the general term SEO, which involves strategies to rank websites, create backlinks, and secure a place on the first page of search engine results.

But do you know what the term technical SEO means?

We know the answer would be NO! 

In this blog, let's explore the term technical SEO and get an in-depth understanding of the technical SEO guide's vital role in helping rank the website number one in the search engine.  

Let's get started!

What is Technical SEO?

Technical SEO refers to the behind-the-scenes that will make your organic growth engine more powerful through enhancements in page speed, mobile optimization, and site architecture. Among the most crucial aspects of SEO is conducting a technical SEO audit checklist to check your current status and address the areas if there are any shortcomings.

The ultimate objective of SEO is to ensure search engines can efficiently crawl, index, and enhance the overall customer experience on your site.

The crucial role of technical SEO lies in the significant impact on a website's performance on Google. It is said that even if you have written content that is informational and up to the mark, but pages on your site are not accessible, then it would neither appear nor rank in the search engines.

Moreover, what matters are factors like page speed and mobile friendliness. In case your page is loading slowly, then there are chances that users may get annoyed and leave your website.

Technical SEO Best Practices to be Adopted for Best Results

Understanding Crawling

The foundation of technical SEO is based on crawling. Search bots can crawl your website's content only when it is unblocked, ensuring all the important pages are accessible and easy to navigate. 

This technical SEO technique involves that you focus on certain aspects, such as:

  • Redirecting or rectifying broken links
  • Keeping your sitemap regularly updated
  • Monitoring crawls to maintain consistency
  • Making sure the crawl ability of CSS and JavaScript 
  • Keeping an eye on links and fixing the broken ones

Creating SEO-Friendly Site Architecture

The website has multiple pages, and linking them with one another is an important task. Firstly, you need to plan a blueprint, finalize page content, and interlinking pages logically. For e.g., Link each blog post to the Homepage of your blog so that readers can relate and understand how and why pages are interlinked. 

Submitting Your Sitemap to Google

Assisting Google in discovering your web pages is facilitated through a sitemap. A sitemap that lists important pages on your site, guiding search engines on where to look for them. To create one, remember that you need to use various plugins and tools available. By using them, tools will automatically update your sitemap whenever pages are added or removed.

Understanding Indexing

The technical SEO factor is that you will need to understand how search engines categorize web pages. Indexed web pages enable search engines to efficiently provide users with relevant information from the vast amount of content available on multiple pages, streamlining by filtering them.

Also Read: Introduction to UI vs. UX: Understanding the Difference

Benefits of Technical SEO that Everyone Should Pay Attention to

Loading Pages Faster

People have become very impatient and want every web page to load within 2 seconds. It has been observed that there are higher chances that the audience leaves the website when it takes time to load. This indirectly contributes to generating less traffic and sales.

No Multiple Dead Link

The SEO-centric website's main focus is on managing and eliminating broken or dead links on your website. The dead link provided will frustrate visitors and also negatively drop your search engine rankings. Regular link checking and auditing the links ensures a smooth user experience and demonstrates to search engines that your site is well maintained and helps them rank your website instantly.

Confusing Search Engines with Duplicate Content

Search engines easily detect duplicate content, which can contribute to lower page rankings. By creating clear URL structures and avoiding content duplications, you can improve your site's visibility in search results.

Secured and Structured Data

Implementing structured data markup in technical SEO provides search engines with a better understanding of your content. This, in turn, will implement structured data that can give you a better understanding of your search engines and make your content eligible for better results, making it stand out among search listings for technical optimization.

Mobile Friendly Design

Given the increasing number of users accessing your website via mobile devices, ensuring mobile friendliness is crucial. Responsive design, faster loading, and engaging content that caters to mobile, enhancing their experience and interaction with your site.

Rich Feyword URL and Descriptive

While working on technical on-page SEO, incorporating relevant keywords into URLs is vital. Search engines consider keywords used in URLs during crawling, impacting a site's search visibility.

Using Alt Text for Images

Alt text is a text description of an image displayed when the image fails to load. It will help search engines understand the image content, thereby enhancing the search engine rankings. Using keyword-rich alt text in understanding the image content improves the chances that your images rank in search engine results.

Use Structured Data

Structured data is a standard format to be used across various industries. With the help of structured data, you can help search engines understand the page content, facilitating the display of rich snippets in the given search results. This structured approach enables better understanding and presentation of content within the search listings.

Wrapping up 

To sum up, we hope you got the idea of how technical optimization of SEO can significantly contribute to the growth and development of your business. Also, we saw best practices that can be adopted for best results. 

To consult and avail services of technical SEO, Microloop IT Solution offers a dedicated team on how expertise will help various experts such as keyword research, on-page optimization, content production, link building, and other services. These services are designed to keep your business ahead of the competition. 

At Microloop IT Solution, we make sure to follow the technical SEO checklist that begins with:

  • Market research
  • SEO audit
  • Strategizing
  • Keyword study, 
  • SEO implementation, 
  • SEO reporting

Our services range encompasses local SEO, e-commerce SEO services, enterprise SEO services, app store optimization, and international SEO services.

Consult with us today for the best results!