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Web Development Trends of 2023

Web development advances at a rapid pace each year. To remain competitive and attract new clients, business owners must constantly anticipate, adapt, and update their websites with the latest web development trends.

Here is a list of the newest web development trends for 2023 that will help you build successful and viable web solutions as well as increase the engagement and growth of your existing web-based businesses.

Progressive web applications (PWA)

A PWA is a web application that functions as a website and provides a nearly identical experience to a native mobile app; it can be installed on a device's home screen and works offline, making it a viable alternative to native mobile apps. It operates outside of the browser and communicates with users in the same way that a native app would. Choosing to develop PWAs has numerous advantages, including

  • Optimum development and maintenance costs
  • Saving device power and storage 
  • Offline app usage
  • Speed of performance
  • Quicker development process
  • Offline app usage
  • Smooth installation
  • Boosted user engagement and conversion

Progressive web apps (PWAs) are not new, but their most recent update is expected to replace web apps by 2023.

Augmented reality on the internet

Web augmented reality, also known as WebAR technologies, is used in mobile devices, education, healthcare, and gaming, among other applications. Statistics predicts that the global AR, virtual reality, and mixed reality markets will exceed $250 billion by 2028.

WebAR is expected to evolve in 2023, with a focus on improving the user experience and meeting the expectations of online customers. AR solutions are commonly used for e-commerce websites because they provide a true store experience through virtual showrooms and 3D product display features.

Web AI assistants

In 2023, AI chatbots will continue to improve and become an essential feature on every website in order to better serve users. Bots will be able to better match user behaviour and solve complex problems by utilising machine learning, natural language processing, and information retrieval techniques.

With the growing demand for smarter and faster query response and communication supported by AI, and by enabling users and businesses to perform better through text or voice chats and engage effectively, AI assistants are one of the most important technologies that will affect how websites are developed in the future.

Page Acceleration

Page speed has a significant impact on user behaviour and online choices. Accelerated mobile pages, or AMP, can be useful in providing customers with lightning-fast digital experiences. Google's AMP could improve key business metrics while also improving user experiences and lowering bounce rates.

Single-Page Programs

Single-page apps (SPAs) are JavaScript-based online applications that load a single HTML page in the browser of a visitor and dynamically update content without refreshing the page. They are considered to be one of the most significant recent advances in web development.

SPAs are not only less expensive and easier to develop thanks to the AngularJS framework, but they also take up less server space. Because visitors can use a website without having to wait for the server to load a full new page, SPAs significantly improve overall web performance. Although maintaining SPAs requires more work, the benefits may outweigh the costs.

Personalized web content:

Personalization will remain a critical user experience requirement through 2023, as customers' desire for more personalized and worthwhile interactions with the web technologies they use grows year after year.

Content customization is made possible by

  • Cookies 

Cookies are text files that track a user's visits to a website and deliver content based on their preferences.

  • Machine learning: 

Machine learning acts as a customization tool by delivering the most relevant information to users. Machine learning analyses all user activity on the website, from what users add to their shopping carts to product details. The system will then present users with relevant information or send push notifications based on the user's preferences.

Motion User Interface

2023 Internet users expect faster, richer, and more interactive digital experiences. Motion UI is useful for creating fully responsive websites and mobile apps, as well as implementing pre-defined motions in native app environments such as slides, spins, bounces, transitions, and more.

Motion UI can be inserted anywhere on a website, including the header, footer, and menus, because it is adaptable to all web technologies. Despite its popularity in 2018, the SASS libraries' technology has made it more approachable, making it one of the top web development trends in 2023.

Architecture without Servers

The cloud-based serverless architecture allows users to run code for almost any type of application or backend service without the need for administrative oversight. It helps to reduce system overloading, data loss, and development costs without the need for any servers to be managed or upgraded. Amazon, Google, and Microsoft are the most visible companies that use and provide serverless architecture.

In 2022, the serverless architecture market is expected to be worth $36.64 billion, with more businesses entering the industry and more products performing serverless functions such as chatbots, IoT apps, and APIs to perform tasks such as downloading file backups, delivering notifications, and exporting objects. Serverless architecture ensures greater scalability, shorter development times, lower costs, and simpler maintenance.

With Microloop IT Solutions, you can create high-end web solutions.

By staying up to date on web development trends, you can ensure that your website consistently attracts and pleases users. The year 2023 will alter the way businesses communicate with their customers. 

Do you need a dependable custom software development partner to help you put your ideas into action? Our team of web market experts qualifies us to become your trusted development partner, assisting you to capitalize on the high-end market to boost your competitiveness and create meaningful experiences for all of your customers. Contact us for any queries or to discuss your thoughts on web development.